{"id":5333,"date":"2021-11-30T00:00:00","date_gmt":"2021-11-30T00:00:00","guid":{"rendered":"https:\/\/blog.drfi.com\/nao-categorizado\/verao-2022-tendencias-em-sabores\/"},"modified":"2021-11-30T00:00:00","modified_gmt":"2021-11-30T00:00:00","slug":"verao-2022-tendencias-em-sabores","status":"publish","type":"post","link":"https:\/\/www.drfi.com\/blog\/inovacao-e-tendencias\/verao-2022-tendencias-em-sabores\/","title":{"rendered":"Ver\u00e3o 2022: as tend\u00eancias em sabores que v\u00e3o se destacar na esta\u00e7\u00e3o"},"content":{"rendered":"\n

Uma pitada de nostalgia, al\u00e9m de notas provocantes de sabor azedo, salgado e umami marcaram o ver\u00e3o na Europa e Estados Unidos e prometem inspirar a ind\u00fastria brasileira com as tend\u00eancias em sabores nos meses mais quentes do ano<\/strong><\/p>\n\n\n\n

\n\n\n\n

Ver\u00e3o \u00e9 sin\u00f4nimo de frescor e intensidade, caracter\u00edsticas que inspiram os lan\u00e7amentos da ind\u00fastria de alimentos para a temporada mais quente e descontra\u00edda do ano. Al\u00e9m disso, as novidades do setor continuam refletindo os comportamentos de consumo transformados pela pandemia.<\/p>\n\n\n\n

Isso tudo provoca uma demanda por alimentos e bebidas que proporcionam conforto, bem-estar f\u00edsico e emocional, al\u00e9m de uma dose sob medida de indulg\u00eancia para momentos de prazer e divers\u00e3o, como pede a esta\u00e7\u00e3o. <\/p>\n\n\n\n

E os sabores que se encaixam nesses perfis e ainda trazem um gostinho de novidade t\u00eam um pouco de nostalgia, al\u00e9m de notas provocantes de sabor azedo, salgado e umami, como foi visto em algumas tend\u00eancias que marcaram o ver\u00e3o na Europa e Estados Unidos e que tamb\u00e9m prometem inspirar o setor de alimentos e bebidas do Brasil e da Am\u00e9rica Latina nos pr\u00f3ximos meses.<\/p>\n\n\n\n

Sobremesas com um qu\u00ea de nostalgia<\/strong><\/h2>\n\n\n\n

Depois de quase dois anos de incertezas com a pandemia<\/a>, sabores que remetem a conforto e familiaridade est\u00e3o entre os preferidos pelos consumidores de sobremesas e confeitos, indica pesquisa da Mintel. Para renovar perfis de sabores estabelecidos entre os consumidores e oferecer experi\u00eancias l\u00fadicas e indulgentes, a ind\u00fastria lan\u00e7a m\u00e3o de inova\u00e7\u00f5es em formatos, co-branded e cruzamentos entre categorias de produtos.<\/p>\n\n\n\n

Recentemente, chamou aten\u00e7\u00e3o um exemplo de parceria entre marcas que, ali\u00e1s, extrapolou o setor de alimentos. A linha de produtos de beleza de O Botic\u00e1rio com cheiro e textura do chiclete Bubaaloo, da Mondelez, alvoro\u00e7ou os f\u00e3s saudosos da guloseima.<\/p>\n\n\n\n

A vez do salgado e do azedo<\/strong><\/h2>\n\n\n\n

O que se viu no ver\u00e3o europeu, principalmente na categoria de bebidas n\u00e3o-alco\u00f3licas, foi sabores equilibrados com notas azedas, salgadas e umami substituindo o doce – o que tamb\u00e9m ajuda a distanciar a categoria da negatividade associada ao a\u00e7\u00facar.<\/p>\n\n\n\n

O sabor ligeiramente \u00e1cido de bebidas fermentadas como kombucha, que h\u00e1 alguns anos ganharam popularidade, tamb\u00e9m inspiraram novas cria\u00e7\u00f5es com toques picantes de pimenta e o azedo do vinagre. <\/p>\n\n\n\n

As frutas c\u00edtricas, que desde o in\u00edcio da pandemia ficaram em destaque por conta do apelo natural e de refor\u00e7o \u00e0 imunidade, continuam em alta, especialmente em um pa\u00eds tropical como o Brasil. Neste ver\u00e3o, entram nessa lista sabores como morango, laranja, tangerina, toranja, pomelo e cereja azeda. <\/p>\n\n\n\n

A inclus\u00e3o de vegetais, combinados \u00e0s frutas, tamb\u00e9m apareceu em lan\u00e7amentos no exterior. Al\u00e9m de condimentos e especiarias como gengibre, curcuma, sal e pimenta. 74% dos lan\u00e7amentos globais de suco de laranja nos \u00faltimos cinco anos, ali\u00e1s, continham componentes de sabor de especiarias, liderados por gengibre e a\u00e7afr\u00e3o, aponta a Mintel. <\/p>\n\n\n\n

Condimentos como pimentas, coentro e outros ingredientes podem, ainda, inspirar combina\u00e7\u00f5es exclusivas para diversas categorias de alimentos. Na Europa e Estados Unidos, a harmoniza\u00e7\u00e3o desses condimentos estimula novas experi\u00eancias de sabor em itens plant-based. <\/p>\n\n\n\n

Confira como algumas dessas tend\u00eancias se refletiram em produtos lan\u00e7ados no \u00faltimo ver\u00e3o em pa\u00edses do Hemisf\u00e9rio Norte:<\/p>\n\n\n\n

<\/p>\n\n\n\n\n\n

Novos sabores que maximizam experi\u00eancias de sabor<\/a> e surpreendem os consumidores, sem perder de vista as recentes demandas de consumo, representam oportunidades para as empresas aliment\u00edcias inovarem com lan\u00e7amentos que v\u00e3o deixar o ver\u00e3o ainda mais emocionante.

E na sua empresa, a pr\u00f3xima esta\u00e7\u00e3o inspirou o lan\u00e7amento de novidades em sabor? Quais? Conte para n\u00f3s?<\/p>\n","protected":false},"excerpt":{"rendered":"

Ver\u00e3o \u00e9 sin\u00f4nimo de frescor e intensidade, confira nesse post as tend\u00eancias em sabores para a esta\u00e7\u00e3o mais quente e descontra\u00edda do ano.<\/p>\n","protected":false},"author":1,"featured_media":5334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4027],"tags":[90,34,94,192],"class_list":{"0":"post-5333","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-inovacao-e-tendencias","8":"tag-industria-de-alimentos","9":"tag-inovacao-no-setor-de-alimentos","10":"tag-tendencias","11":"tag-verao-2022"},"acf":[],"yoast_head":"\nVer\u00e3o 2022: as tend\u00eancias em sabores que v\u00e3o se destacar na esta\u00e7\u00e3o - Blog Duas Rodas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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