DR Flavors & Ingredients participates in Expo150 and celebrates its journey alongside Jaraguá do Sul

The century-old company will take part in Expo150 with an institutional booth and panels featuring Leonardo Zipf, Adilson Dias, and Rosemeri Francener, highlighting its contribution to the development of Jaraguá do Sul

Jaraguá do Sul is kicking off the celebration of its 150th anniversary with Expo150, taking place July 1–5 at the Municipal Events Park. Bringing together businesses, institutions, and the community, the event celebrates the city’s history while looking toward the future. Recognized as one of the leading manufacturers of flavors, extracts, and ingredients for the food and beverage industry, DR Flavors & Ingredients is taking part in this milestone event, reinforcing the commitment it has upheld since its founding to economic development, innovation, and the well-being of the Jaraguá do Sul community.

Throughout the five-day event, DR will welcome visitors to its institutional booth, inviting them to explore the company’s century-long journey, its business segments, and its global presence. Visitors will also learn about the relationship the company has built with Jaraguá do Sul over the past century, beginning with its founding in 1925 and marked by ongoing investments in innovation and economic and social development.

In addition to exhibiting at Expo150, DR will also be part of Expo150’s content program. The company’s participation begins with the Opening Keynote on July 1 at 7 p.m. DR Chairman Leonardo Zipf and WEG Chairman Décio da Silva will discuss the pillars that have driven Jaraguá do Sul’s economic development and their outlook for the future of industry.

On July 3 at 7 p.m., DR Flavors & Ingredients Commercial Director Adilson Dias will join the panel “Feeding Generations” alongside Urbano Alimentos CEO Jaime Franzner Junior. The discussion will explore the evolution of the food industry in Jaraguá do Sul, bringing together industry leaders to share the strategies, challenges, and decisions that have driven the growth of both their companies and the sector across the region.

On Saturday, July 4, at 5 p.m., DR Flavors & Ingredients CEO Rosemeri Francener will join the panel Historic Case Studies: Legacies that Transformed a City. Alongside representatives from Trapp, Urbano Alimentos, and Grupo Malwee, Rosemeri will share DR’s century-long journey and its contribution to the development of Jaraguá do Sul, encouraging a discussion on legacy, long-term vision, and the importance of preserving core values while building for the future.

All presentations will be held at the DOMO and are free to attend. To participate, please register in advance via Sympla using the links below.

Today, DR has approximately 1,700 employees, including 1,300 at its headquarters in Jaraguá do Sul. The company operates in Brazil and internationally, developing solutions for customers across a wide range of markets in more than 70 countries. With roots in Jaraguá do Sul, the company continues to invest in technology, research, people development, and initiatives that strengthen the innovation ecosystem and regional development. By taking part in Expo150, DR celebrates the city’s history, reaffirms its pride in being part of it for more than a century, and reinforces its commitment to building a future of sustainable development for generations to come.

CHECK OUT DR’S SPEAKER LINEUP AT EXPO150

Opening Keynote

Date: July 1

Time: 7 p.m.

Speakers: Leonardo Zipf, Chairman of the Board of DR Flavors & Ingredients, and Décio da Silva, Chairman of the Board of WEG.

Theme: The pillars driving Jaraguá do Sul’s economic development and the future of industry and innovation.

“Feeding Generations” panel

Date: July 3

Time: 7 p.m.

Speakers: Adilson Dias, Commercial Director of DR Flavors & Ingredients, and Jaime Franzner Junior, CEO of Urbano Alimentos.

Theme: The evolution of the food industry in Jaraguá do Sul, the sector’s challenges, and the strategies that have driven the growth of businesses and the region.

Click to register: https://www.sympla.com.br/evento/alimentando-geracoes/3454688?referrer=conteudos.cdljaraguadosul.com.br&referrer=conteudos.cdljaraguadosul.com.br

Panel “Historical Case Studies: Legacies that Transformed a City”

Date: July 4

Time: 5 p.m.

Participants: Rosemeri Francener, CEO of DR Flavors & Ingredients, and representatives from Trapp, Urbano Alimentos, and Grupo Malwee.

Theme: The journey of the companies that helped build Jaraguá do Sul, reflecting on legacy, long-term vision, innovation, and the city’s future.

Click to register: https://www.sympla.com.br/evento/cases-historicos-legados-que-transformaram-uma-cidade/3454710?referrer=conteudos.cdljaraguadosul.com.br&referrer=conteudos.cdljaraguadosul.com.br

VISIT OUR BOOTH

Explore the company’s century-long journey, its global presence, business segments, and contribution to the development of Jaraguá do Sul.

When: July 1-5

Location: Municipal Events Park

Time:

07/01: 3:30 p.m. to 11 p.m.

07/02 to 07/04: 8 a.m. to 11 p.m.

07/05: 8 a.m. to 8 p.m.