The company was one of the event’s sponsors celebrating the city’s anniversary and took part in the presentations program with Leonardo Zipf, Rosemeri Francener, and Adilson Dias, reinforcing its contribution to the growth of Jaraguá do Sul
Legacy, innovation, entrepreneurship, and the future of food were the themes that defined DR Flavors & Ingredients’ participation in Expo150, held in Jaraguá do Sul. Over the course of the five-day event, the company showcased its century-long history and highlighted its contribution to the development of Jaraguá do Sul.
The company’s executives—Leonardo Zipf, Rosemeri Francener, and Adilson Dias—took part in the event’s official presentation program, reinforcing the connection between the company’s growth and the development of the city. Among the topics discussed were the evolution of the food industry, innovation, and industrial development.
Chairman of the Board Leonardo Zipf took part in the Opening Keynote, where he shared insights on leadership, business succession, and the values that have guided the company across generations. Zipf emphasized that sustainable organizational growth is directly linked to the ability to learn. “Challenges come as a way of preparing us for the ones that lie ahead,” he said.
On the third day of the event, Commercial Director Adilson Dias participated in the panel “Feeding Generations,” connecting DR’s role in the food industry with the economic and social development of Jaraguá do Sul. According to Dias, feeding generations goes beyond producing food. Dias emphasized that although DR operates in more than 70 countries, its headquarters—as well as a significant portion of its knowledge generation and strategic decision-making—remain in Jaraguá do Sul, bringing the innovation developed in the city to the world. “Feeding generations means more than producing food; it means creating opportunities, developing talent, sharing knowledge, making dreams possible, and contributing to the growth of the community,” he said.
On Saturday, the penultimate day of Expo150, CEO Rosemeri Francener participated in the panel “Historic Case Studies: Legacies That Transformed a City,” discussing companies’ commitment to building the future. “Century-old companies have a responsibility to honor the legacy they inherited and to create opportunities for future generations. That is what we seek to do every day.”
DR also maintained an institutional booth at the event, providing visitors with a comprehensive experience. A timeline and interactive displays showcased the company’s history and shared interesting facts about the founding family, while a digital game introduced children and adults to the company’s business segments and to the applications of its various ingredients and solutions through an engaging blend of knowledge, technology, and fun..
The booth also featured the poll, “Which flavor brings your family together?”, inviting visitors to share cherished memories through the flavors that have connected generations. The booth also featured a tangerine tree bearing fruit and pots of peppermint, ingredients that connect the company to its origins and symbolize its relationship with the region’s biodiversity. The seedlings were given away on the final day of the event, with visitors lining up to receive one.
DR Flavors & Ingredients was one of the sponsors of Expo150. The company’s presence at the event was part of the celebrations marking both its centennial and the 150th anniversary of Jaraguá do Sul, reinforcing the connection between its history and the city’s evolution. By bringing together themes such as legacy, innovation, and the future of food, DR highlighted the industry’s role as a driver of development, knowledge creation, and opportunity for future generations.
Held at the Ademar Frederico Duwe Municipal Events Park from July 1 to 5, Expo150 brought together companies, institutions, and community leaders for a program dedicated to celebrating the local economy, industry, and the development driven by the municipality’s various sectors. The free event featured 33 themed panel discussions, more than 100 speakers, 40 exhibitors, and approximately 130 cultural attractions, immersive experiences, exhibitions, and debates. Over the five-day event, the fair welcomed 35,000 visitors and became the largest anniversary celebration ever held in the city.
