The Santa Catarina based company, which turns 100 in 2025, receives 18% of its revenue from innovative products released in the last three years
Jaraguá do Sul (SC), August 2025 – The Brazilian multinational company Duas Rodas, the largest manufacturer of flavors, extracts, essences and other ingredients for the food and beverage industry in Latin America, was recognized, for the tenth year, as one of the most innovative companies in the country by the Valor Inovação Brasil 2025 Award, awarded by the newspaper Valor Econômico in partnership with Strategy& (PwC). The company is among the five most innovative in the Food, Beverage and Ingredients segment.
In its 11th edition, the survey has consolidated itself as the main reference in corporate innovation in Brazil, analyzing companies under the pillars of planning, execution, results and recognition, in addition to sustainability criteria and adoption of emerging technologies.
“This recognition inspires us to look ahead to the next 100 years of Duas Rodas. Our mission is to transform science and technology into solutions that positively impact people’s lives and strengthen the food and beverage industry. Innovation is the link between our history and the future we want to build,” says Rosemeri Francener, CEO of Duas Rodas.
The company allocates more than 5% of annual net revenue to innovation, which results in a dynamic portfolio: releases from the last 36 months alone already account for 18% of revenue. Among the prominent cases is the development of botanical extracts of yerba mate with unprecedented standardization in chlorogenic acids, which exceeded the mark of 100 tons sold globally in less than a year, expanding the company’s presence in beverage and food supplement markets.
On the eve of completing a century of history, the company begins a new four-year strategic cycle focused on internationalization, open innovation and disruptive technologies. Ongoing projects involve generative artificial intelligence, machine learning, IoT, big data applied from R&D to factory management.
Innovation at Duas Rodas is participatory and involves employees from different areas, in addition to the direct involvement of customers and partners. The governance model includes multidisciplinary squadsand innovation committees, as well as KPIs linked to leadership compensation.
About Duas Rodas
Duas Rodas, founded in 1925 in Jaraguá do Sul (SC) by the German couple Hildegard and Rudolph Hufenüssler, is one of the world’s largest manufacturers of flavors, extracts and ingredients for the food and beverage industry. Leader in several segments in Brazil and Latin America, it is present with its flavors, textures and colors in most of the foods consumed by the Brazilian population. With headquarters in Santa Catarina, it has six factories, three in Brazil and three in other Latin American countries (Mexico, Chile and Colombia), six R&D centers, as well as commercial offices in the United States, Poland and China and an Advanced Innovation and Logistics Center in Europe. It employs about 1,700 people and produces more than three thousand items divided into three markets: Flavors (different flavors, botanical extracts, condiments and additives, in addition to integrated solutions), Food Service (where it operates with the Selecta, Specialitá and Mix brands in the manufacture of ingredients for ice cream, chocolates and confectionery) and Animal Nutrition. The company has a team of more than 200 professionals, including highly specialized engineers and technicians, who develop proprietary solutions for both the production process and the creation of new products, often in partnership with customers. Key technologies used for innovation include artificial intelligence and big data – both as tools to improve efficiency and to monitor consumer behavior.
