Florianópolis, September 2025 – Retail partner and national reference in confectionery, Mix, a Duas Rodas brand, participates in the 4th edition of FEAL – Fair of Products, Services and Equipment for Food Operators, on September 24 and 25, at Centrosul, in Florianópolis (SC), with launches that expand business opportunities for the sector.
With an average growth of 5.5% per year, according to Euromonitor research (2024), the Brazilian confectionery market brings excellent opportunities for business expansion for retail and cash & carry that invest in a specific structure and present a complete portfolio of solutions to meet the demands of microentrepreneurs and food service entrepreneurs.
With the largest portfolio in the segment in Brazil, Mix offers more than 450 items that unite innovation, practicality and sensory impact. In 2025 alone, the brand developed 50 new products aimed at high turnover businesses, which require quality, cost-effectiveness and scalability without sacrificing taste and performance.
Among the products that will be on display at the stand, the public will be able to discover and taste ready-made or quick-prepared solutions in lines such as Bakeable and Cold Fillings, Toppings (Instant Confectioner’s Cream, Marshmallow and Chantilinho), Chocolates (in Bar, Chips and Powder — 33%, 50% and 70%), Cocoa Powder 100%, Sugars (Confectioner and Ice Cream) and Confectionery (Granulated, Soft Flakes and Crispy Chunks).
Mix will also present talks, with the theme “Confectionery: from Support to Protagonist”, which will be presented by the Confectionery and Chocolates Marketing Coordinator, Naumar Dal Pai, on the 25th, at 3:30 p.m.; and at the Arena Show, with two practical classes: “Chocolate Cookie with Topping”, which will be presented by Chef Anne Collor, on the 24th, from 5:45 p.m. to 6:15 p.m., and “Amarena Cherry Coffee Cake”, with Chef Cleverson Oliveira, on the 25th, from 11 a.m. to 12 p.m.
“Our goal is to support retail and cash & carry with complete solutions, which expand the commercial results of these channels and meet the demands of customers looking for news, performance and practicality,” says the General Marketing Manager, Marco Henriques.
About Duas Rodas
Duas Rodas, founded in 1925 in Jaraguá do Sul (SC) by the German couple Hildegard and Rudolph Hufenüssler, is one of the world’s largest manufacturers of flavors, extracts and ingredients for the food and beverage industry. Leader in several segments in Brazil and Latin America, it is present with its flavors, textures and colors in most of the foods consumed by the Brazilian population. With headquarters in Santa Catarina, it has six factories, three in Brazil and three in other Latin American countries (Mexico, Chile and Colombia), six R&D centers, as well as commercial offices in the United States and China and an Advanced Innovation and Logistics Center in Europe. It employs about 1,700 people and produces more than three thousand items divided into three markets: Flavors (different flavors, botanical extracts, condiments and additives, in addition to integrated solutions), Food Service (where it operates with the Selecta, Specialitá and Mix brands in the manufacture of ingredients for ice cream, chocolates and confectionery) and Animal Feed. The company has a team of more than 200 professionals, including highly specialized engineers and technicians, who develop proprietary solutions. Key technologies used for innovation include artificial intelligence and big data – both as tools to improve efficiency and to monitor consumer behavior.
Suzana Klein
SK Comunicação
+55 (47) 99762-9811
